Website & Branding: Pharmacy In Your Kitchen

Registered Pharmacist, Cancer Survivor, and Plant-Based Nutritional Consultant Cheryl Hoover recently launched a new nutritional consulting business, Pharmacy In Your Kitchen, to offer inspiration and strategies for eating to prevent and fight disease.

It was a pleasure to work with Cheryl to create a new logo and website for this venture. On her website and social media channels, she shares drool-worthy meal ideas and science-based nutritional advice to encourage us to help us learn to eat the way our bodies were designed to be nourished.

Book Design: Niki Hardy Journal


Charlotte’s Niki Hardy launched a new book, Breathe Again, last month. The book, “like a cup of tea with an old friend”, is a humorous, down-to-earth story of her cancer survival and a guide for THRIVING (not just surviving) in the face of life’s difficulties.

Niki and I worked together this summer, in advance of her book launch, to create an inspirational journal, Breathe Again: The Journal, that she’ll offer at her book signing events.

Read about Niki and her book in a recent article in Southpark Magazine by Page Leggett. Find her book at

Website & Branding: StudioWorks Gallery


Accomplished oil painter (and longtime client) Christina Dowdy enlisted me to help her launch a new artist collective and gallery this summer. StudioWorks is a group of 12 local professional artists, lead by Christina, that now inhabit a beautiful, old building in Charlotte’s historic Dilworth Neighborhood. They celebrated their Grand Opening this past weekend with a great crowd of enthusiastic supporters and collectors.

I helped with naming, branding, website, signage, and marketing materials.

Art: Plaza Midwood Signal Box


I am honored to have work selected for installation on a signal box in Plaza Midwood, at the corner of Commonwealth and Plaza, outside of the firehouse.

I was fortunate to be a part of the early community of Chantilly Montessori School, a wonderful mix of creative families, many of them from the Plaza Midwood area. One of my favorite traditions at Chantilly was the annual Gallery Crawl, where a parent artist guided each class through a group art project. In 2011, I worked with 1st-3rd graders on a series of collages in the style of Eric Carle, featuring Charlotte landmarks. I always wished I'd shared these outstanding artworks with the Plaza Midwood community, as many of our favorite local places were depicted, and this project was the long-overdue chance to do that. Those young artists are now high school students, and I am thrilled to display their work in the environment that inspired it.

This signal box wrap will be my second public art project. “Lance Color Study” graces a signal box at the corner of South and Bland in Charlotte’s South End. Artist Laurie Smithwick was the mastermind of both the South End and Plaza Midwood installations, each featuring 8 diverse works.

“Chantilly’s Charlotte”, Mixed Media Collage

“Chantilly’s Charlotte”, Mixed Media Collage

Website: The Artful Arranger

Janet Miller of The Artful Arranger is warm, reassuring, and talented — the perfect partner to help an overwhelmed homeowner with a decluttering and organizing project, or to help manage a move. We recently completed a new, easy-scroll website for her professional organizing business, where she has relayed her beautiful style and generous personality.

Website: Multiple Blessings by Caroline Simas

Caroline Simas and I go way back — about 14 years, to when we were both designing stationery — and it has been a special pleasure to reconnect with her to create a new website for her art licensing business, Multiple Blessings. She has had some terrific websites in the past, but Caroline was feeling the need for a fresh start, and a simpler, mobile-friendly site that was easier to maintain.

Art: "Amplify The Signal" SouthEnd Charlotte

“Lance COlor Study”, installed at Bland/South intersection, in front of historic Lance Factory Building.

“Lance COlor Study”, installed at Bland/South intersection, in front of historic Lance Factory Building.

In Charlotte's Historic South End eight utility boxes have been transformed with the application of artwork. The "Amplify The Signal" project, lead by artist/designer Laurie Smithwick, invited artists in the Charlotte area to submit works that reflected the SouthEnd spaces where utility boxes were targeted for art installations.

The project will mingle beauty and function by printing artists’ work on vinyl wraps and adhering them to the gray utility boxes at intersections along South Boulevard. Each artist featured is a Charlotte-based artist who submitted a piece of their work to be considered by a panel of judges. After more than fifty-four submissions, the panel selected eight works that will be featured on throughout South End.

It is an honor to be included in the eight artists whose works were selected for installation. My submission, "Lance Color Study", resulted from a morning spent at the corner where the old Lance Factory building sits, collecting photographs, having breakfast, searching my swatch books for the the colors I witnessed, then returning to the studio to find those colors again in oil paints. 

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I rendered my findings in squares, an homage to the orange peanut butter crackers I packed throughout my lunchbox years.

Websites: Ashley Sellner

I have had the pleasure of collaborating with Ashley Sellner on a number of projects, for mutual clients and for her businesses. Ashley is both a photographer and a fine artist, producing stunning images in many mediums.

This summer, we revamped her web presence to create a new site to highlight her art, and updated her existing site to focus on current photography work. New, coordinated logos tie both sites together.

2018-08_SellnerLogos-Horiz.png now showcases Ashley's art in a new site with scrolling homepage and multiple galleries. now points to a site that focuses on her photography for editorial and commercial clients.