It’s been a few year since Charlotte artist Christina Dowdy and I refreshed her marketing materials. It’s so fun to see how my artist clients’ work grows and changes over the years. I work with some incredibly talented people!
In Charlotte's Historic South End eight utility boxes will soon be transformed with the application of artwork. The "Amplify The Signal" project, lead by artist/designer Laurie Smithwick, invited artists in the Charlotte area to submit works that reflected the SouthEnd spaces where utility boxes were targeted for art installations.
It is an honor to be included in the eight artists whose works were selected for installation. My submission, "Lance Color Study", resulted from a morning spent at the corner where the old Lance Factory building sits, collecting photographs, having breakfast, searching my swatch books for the the colors I witnessed, then returning to the studio to find those colors again in oil paints.
I rendered my findings in squares, an homage to the orange peanut butter crackers I packed throughout my lunchbox years.
I have had the pleasure of collaborating with Ashley Sellner on a number of projects, for mutual clients and for her businesses. Ashley is both a photographer and a fine artist, producing stunning images in many mediums.
This summer, we revamped her web presence to create a new site to highlight her art, and updated her existing site to focus on current photography work. New, coordinated logos tie both sites together.
AshleySellner.com now showcases Ashley's art in a new site with scrolling homepage and multiple galleries.
AshleySellnerPhoto.com now points to a site that focuses on her photography for editorial and commercial clients.
In late 2017, I helped DeeDee Dalrymple design and publish Effortless Entertaining, her comprehensive guide to graciously hosting friends at home. The book has been received enthusiastically (and is selling briskly), her presentations are a hit, and she's signed on hundreds of members to her subscription-based community. (Bravo, DeeDee!)
EE Member benefits include a quarterly printed, 12-page newsletter ("My Effortless Entertaining"), as well as a monthly emailed newsletter ("The Dish"), both with tips, resources, interviews, and a full menu with new, well-tested recipes.
In addition to her member publications, we send regular updates to her non-member mailing list. "The Dash" features recent news and events, tips, resources, and a free recipe.
It's been a wonderful experience to work with a talented team of women to help Effortless Entertaining flourish!
Corrie Manis and her partners at The Art Salon Charlotte have been hosting pop-up art shows in the Charlotte area for years. Just in time for her fall art show, we've rebranded Art Salon to create a more modern look for the company, which attracts an exciting variety of contemporary fine artists.
In the coming months, The Art Salon Charlotte will be also launching a new website.
Economic Development Professional Leslie Dwyer is working to establish a new not-for-profit organization, Jobs4CLT, to create entrepreneurial opportunities in Charlotte's underserved neighborhoods. We've created branding to represent her innovative model as she gains community support.
This is the 5th year I have worked with Crisis Assistance Ministry on their long-running "Non-Event" fundraising campaign. The concept: rather than invest in the expenses of hosting or attending a fancy gala, donors' contributions will go further toward the agency's mission of helping Charlotte families in financial crisis.
The campaign includes a wide array of graphics for ads, banner signage, website, and social media. This year's direct mail "invitation" featured a die-cut house shape and repetition of the string light motif from previous years' campaigns.
A peek till I can get higher-quality photographs . . .
I am honored to have contributed a story to Gone Dogs, a brilliant project in the works by friends Jim Mitchem and Laurie Smithwick. This book is a crowd-sourced collection of "tales of dogs we've loved", born from a blog post Jim wrote about his dog passing.
I look forward to sharing more information as Jim and Laurie get closer to making this work of love a printed reality.
It is a special pleasure to be a part of a strong campaign team for an especially strong candidate. Susan Harden is an smart educator, gifted in collaboration and communication, and an excellent prospect for our community's leadership.
I worked with her team to refine campaign branding and develop a campaign website.