Blue Tupelo Holistic Fitness

Last year I worked with certified yoga instructor Sara Vavra to create an identity for herself to market her yoga practice and the massage therapy certification she was working to complete.  She chose the name Blue Tupelo because of tree's longevity, strength and graceful beauty.  The rest of the name needed to encompass the various services she intended to provide, but also offer her the flexibility to use the brand for related future ventures.   The descriptor we came up with: Holistic Fitness.   And the lovely, two-sided, rounded-corner business card...

Blue Tupelo: Business Card: front

Blue Tupelo: Business Card: Back