Crisis Assistance Ministry Match Campaign

2015-Match-Header-draft2.jpg

I designed this campaign branding last year for Crisis Assistance Ministry and helped them implement another Match campaign this year.

This campaign allows individual donors to have contributions matched by five major donors, doubling their gift to help families in financial crisis.

Crisis Assistance Ministry: Match Challenge Campaign

It is always an honor to work with charitable organizations doing great work for our community. Crisis Assistance Ministry serves Charlotte families facing financial crisis by providing funds for rent and utility bills, as well as other support services.

One of Crisis's annual campaigns, Match Challenge, secures several large matching donors to provide other donors with the opportunity to double their gifts.

I worked with Campaign Manager Allie Kolhbush to create a campaign that included new branding to coordinate with the organization's logo, a fundraising letter, and graphics for email and web. The campaign logo utilized existing branding graphic elements and illustrated the Match concept with several large blocks balancing many smaller units.

Crisis Assistance Ministry: Challenge Match campaign logo

Crisis Assistance Ministry: Challenge Match campaign logo

Email footer: Crisis Assistance Ministry Challenge Match Campaign

Email footer: Crisis Assistance Ministry Challenge Match Campaign

Fundraising Letter: Crisis Assistance Ministry Challenge Match Campaign