I am delighted to be working with artist Angela Nesbit to rebrand her fine art business. We've already used her new logo in ads in Myers Park Life magazine and Veranda Magazine, and we'll launch her new website later this month!
We recently launched a refreshed logo and new website for Charlotte land developer and general contractor Pace Development Group.
The 35-year-old company had a history of creating sophisticated
branding for the high-end communities they developed and marketed, but
had neglected their own identity. They needed their new site to
showcase the outstanding land development work for which they are well
respected in the industry, but also present their custom homes division
in a way that was appealing to homeowners shopping for a builder.
As for the logo revisions, we agreed their longstanding icon should remain, so I refreshed its design and updated typography for a more balanced, modern feel.
I recently completed a rebranding for Charlotte-area interior designer Wanda S. Horton. She was tired of the color scheme of her old logo and wanted to modernize the monogram graphics to more accurately reflect her style.
I also helped Wanda with her creation of a new website. She is a technology-savvy entrepreneur and was able to do most of the work in setting up a new website on the Squarespace platform. I came in after she had already created most of her content to consult on information organization, provide some copy editing, and make some style changes to polish up her implementation of the already-great template she'd chosen, making sure her website design reflected her new branding.
In her new consulting business, Tan Educational Consulting, Pam Tan brings her special education background and parental experiences into service for families staring down the overwhelming task of managing the educational needs of children with ADHD, learning disabilites, autism spectrum disorders, auditory processing disorder, speech & language disorders, and other challenges.
We created a logo and branding messaging, and wrote copy to explain her services as a advisor and advocate. She's now armed with business cards and a rack card brochure to spread the word about her offerings, and we are working on a website.
We've just completed an update of artist Lesley Powell's logo and business card, maintaining but modernizing the general color scheme and the inclusion of her signature. Lesley's style is very fresh and contemporary and her new branding now reflects that.
Here's her old logo:
I am proud to have been a part of the great new site for the Dirt Divas, Charlotte's only women's mountain biking club, which went live today!
Ben Wilson of Wilson+Taylor called me into help with the background and banner graphics, and I wound up with the privilege of designing their new logo and team jersey (still to come).
Check it out - loads of great info on trails in the Charlotte area!
Sometimes new companies don't have all of the time we marketing people like to allocate to a thorough branding process. More often than not, entrepreneurs get an idea and a business opportunity and they (and I) work fast to crank out some marketing materials to present themselves in the most professional way possible as quickly as possible. And so it went Friday afternoon. And today (3 business days later - would have been 2 if it weren't for the holiday weekend), our friend Alan picked up his and his partners' new business cards, still hot from the Fedex truck, and headed directly to his meeting with a new prospect.