Last fall, I worked with Today Show host Kathie Lee Gifford (and her fabulous right-hand-woman Christine Gardner) to design a coffee table book as part of NBC's Shine A Light campaign. Kathie self-published and funded the production costs of the book, then donated them to The Salvation Army to use as gift premiums for holiday donations.
Within a few days of sharing the book on the Today Show, our first order of books was sold out, and we promptly placed a new order to meet the holiday demand. A third printing of the book has just shipped and all copies are already spoken for! Clearly, demand from KLG fans was majorly underestimated!