It’s been a few year since Charlotte artist Christina Dowdy and I refreshed her marketing materials. It’s so fun to see how my artist clients’ work grows and changes over the years. I work with some incredibly talented people!
The Holiday are approaching and the artists are gathering their works for art shows and studio sales.
Next week, client Lesley Powell will host clients in her new studio in Dilworth Artisan Station for an Open Studio Sale on Oct 25, and on November 7-8 Wendy Bilas, Christina Dowdy and Jenny Fuller will host an event with guest artists offering jewelry, ceramics and knitworks. I prepared printed invitations and email versions for both of these shows.
This card was an update of a Bio Card I created for artist Christina Dowdy a few years ago -- using new images, updated biographical copy, and a color scheme that matched this year's image selections.
Just like any entrepreneur, working artists need marketing materials to help them brand and promote themselves to collectors and galleries. I am pleased to have helped a number of Charlotte-area artists with such branding, often in the form of an oversized Bio Card.
These cards typically serve as a POS display at galleries and art shows, as well as an atypical business card featuring the work and biographical information of the artist. Marketing materials like these help relay the professionalism of the artist and, if I've done my job well, present the work in the best possible light.
The following card was designed for the very talented Christina Dowdy.