Website & Branding: StudioWorks Gallery


Accomplished oil painter (and longtime client) Christina Dowdy enlisted me to help her launch a new artist collective and gallery this summer. StudioWorks is a group of 12 local professional artists, lead by Christina, that now inhabit a beautiful, old building in Charlotte’s historic Dilworth Neighborhood. They celebrated their Grand Opening this past weekend with a great crowd of enthusiastic supporters and collectors.

I helped with naming, branding, website, signage, and marketing materials.

Fall Art Shows: Powell, Bilas, Dowdy, Fuller

The Holiday are approaching and the artists are gathering their works for art shows and studio sales.

Next week, client Lesley Powell will host clients in her new studio in Dilworth Artisan Station for an Open Studio Sale on Oct 25, and on November 7-8 Wendy Bilas, Christina Dowdy and Jenny Fuller will host an event with guest artists offering jewelry, ceramics and knitworks. I prepared printed invitations and email versions for both of these shows.

Group Art Show Postcard: Wendy Bilas, Christina Dowdy, Jenny Fuller

Charlotte artists Wendy Bilas, Christina Dowdy and Jenny Fuller asked me to create a postcard to promote a group show they hosted during the holidays.  The biggest challenge with including multiple artists in one piece is to select and arrange the work of all artists in a harmonious, complementary way.  Often the styles and palates of the artist differ, as does their vision of the finished product.   Here, we were able to find a color scheme and simple layout that evenly highlighted the work of all three artists.

Front Art Show Marketing Postcard: Bilas/Dowdy/Fuller: Front Art Show Marketing Postcard: Bilas/Dowdy/Fuller: Back

Artist Marketing: Dowdy Bio Card

Just like any entrepreneur, working artists need marketing materials to help them brand and promote themselves to collectors and galleries.  I am pleased to have helped a number of Charlotte-area artists with such branding, often in the form of an oversized Bio Card.

These cards typically serve as a POS display at galleries and art shows, as well as an atypical business card featuring the work and biographical information of the artist.  Marketing materials like these help relay the professionalism of the artist and, if I've done my job well, present the work in the best possible light.

The following card was designed for the very talented Christina Dowdy.