Crisis Assistance Ministry Non-Event 2018

This is the 5th year I have worked with Crisis Assistance Ministry on their long-running "Non-Event" fundraising campaign. The concept: rather than invest in the expenses of hosting or attending a fancy gala, donors' contributions will go further toward the agency's mission of helping Charlotte families in financial crisis. 


The campaign includes a wide array of graphics for ads, banner signage, website, and social media. This year's direct mail "invitation" featured a die-cut house shape and repetition of the string light motif from previous years' campaigns.

A peek till I can get higher-quality photographs . . . 


Crisis Assistance Ministry Match Campaign


I designed this campaign branding last year for Crisis Assistance Ministry and helped them implement another Match campaign this year.

This campaign allows individual donors to have contributions matched by five major donors, doubling their gift to help families in financial crisis.

2014 Crisis Assistance Ministry Non-Event Campaign

Crisis Assistance Ministry is in the midst of their 20th annual Non-Event Gala campaign, an innovative fundraiser that invites their supporters to give without engaging the expenses and hassles of a traditional fundraising gala -- no caterers, no entertainment, no wardrobe decisions, no babysitters... No actual event.  Pretty brilliant, I think.

This year, I helped the Crisis campaign team to design branding for the event that evoked the imagery of a fine dining event (the traditional gift of the 20th anniversary is china!), including hand-lettered calligraphy and formal invitation styling.  In addition to printed "invitation", the campaign also included email marketing graphics, magazine ads, and a poster that is displayed at the organization's donation center. It is a great pleasure to work with this fantastic organization on such a creative campaign.

Crisis Assistance Ministry: Match Challenge Campaign

It is always an honor to work with charitable organizations doing great work for our community. Crisis Assistance Ministry serves Charlotte families facing financial crisis by providing funds for rent and utility bills, as well as other support services.

One of Crisis's annual campaigns, Match Challenge, secures several large matching donors to provide other donors with the opportunity to double their gifts.

I worked with Campaign Manager Allie Kolhbush to create a campaign that included new branding to coordinate with the organization's logo, a fundraising letter, and graphics for email and web. The campaign logo utilized existing branding graphic elements and illustrated the Match concept with several large blocks balancing many smaller units.

Crisis Assistance Ministry: Challenge Match campaign logo

Crisis Assistance Ministry: Challenge Match campaign logo

Email footer: Crisis Assistance Ministry Challenge Match Campaign

Email footer: Crisis Assistance Ministry Challenge Match Campaign

Fundraising Letter: Crisis Assistance Ministry Challenge Match Campaign

Art Show Marketing: Robert Langford at Sozo Gallery

Congratulations to Hannah Blanton on the opening of Sozo Gallery, which will open tomorrow with a reception for Robert Langford, one of my favorite artists.  We created this 4x6 invitation card to supplement Hannah's social media and email marketing efforts.