I was pleased to assist PR wonderwoman Gwen Poth by designing this email invitation to help her promote a special event she is planning for client Metro Fitness Club.
As I might have mentioned before, our preschool rocks! But really, it does.
There is an amazingly talented bunch of parents congregated there, including a number of professional musicians. Pushing swings on the playground together this fall, they concocted the notion of recording a childrens music CD together as a fundraiser for the preschool. Within a few short months, the Plaza Family Band was formed and "Playground Hootenanny" was released.
Not being the slightest bit musical myself, my contribution to the all-volunteer effort included CD design (using a beautiful illustration by Plaza Dad Raed Al-Rawi) and promotion -- band website with blog feature, social media (customized twitter profile, facebook fan page), and public relations.
The Plaza Family Band has been getting a great response -- a jam-packed release party at the Pizza Peel last month, several write-ups in local papers and a performance scheduled for a new live local TV program, "Charlotte Today". But, of course! The music is terrific and the story is even better.