Crisis Assistance Ministry Non-Event 2018

This is the 5th year I have worked with Crisis Assistance Ministry on their long-running "Non-Event" fundraising campaign. The concept: rather than invest in the expenses of hosting or attending a fancy gala, donors' contributions will go further toward the agency's mission of helping Charlotte families in financial crisis. 

The campaign includes a wide array of graphics for ads, banner signage, website, and social media. This year's direct mail "invitation" featured a die-cut house shape and repetition of the string light motif from previous years' campaigns.

A peek till I can get higher-quality photographs . . .