Crisis Assistance Ministry is in the midst of their 20th annual Non-Event Gala campaign, an innovative fundraiser that invites their supporters to give without engaging the expenses and hassles of a traditional fundraising gala -- no caterers, no entertainment, no wardrobe decisions, no babysitters... No actual event. Pretty brilliant, I think.
This year, I helped the Crisis campaign team to design branding for the event that evoked the imagery of a fine dining event (the traditional gift of the 20th anniversary is china!), including hand-lettered calligraphy and formal invitation styling. In addition to printed "invitation", the campaign also included email marketing graphics, magazine ads, and a poster that is displayed at the organization's donation center. It is a great pleasure to work with this fantastic organization on such a creative campaign.