Great Initial Response to Kathie Lee Gifford Book

This week on the Today Show, hostess Kathie Lee Gifford shared a preview of her new book, Good Gifts: One Year in the Heart of a Home, and received a terrific response to pre-orders -- one day later we've already place a second order to print thousands of additional books!

The project is Kathie Lee's contribution to NBC's Shine A Light campaign and she will donate 100% of the proceeds of the self-published coffee-table book to The Salvation Army. The organization is taking pre-orders for the book at www.goodgiftsbook.org.

I worked with Kathie Lee and her production manager Christine Gardner to design the book, which is due back from printer in late November 2014.

 Click to watch the segment

Click to watch the segment