We recently launched a refreshed logo and new website for Charlotte land developer and general contractor Pace Development Group.
The 35-year-old company had a history of creating sophisticated
branding for the high-end communities they developed and marketed, but
had neglected their own identity. They needed their new site to
showcase the outstanding land development work for which they are well
respected in the industry, but also present their custom homes division
in a way that was appealing to homeowners shopping for a builder.
As for the logo revisions, we agreed their longstanding icon should remain, so I refreshed its design and updated typography for a more balanced, modern feel.