After several years of sending only email invitations to promote art shows, Charlotte's Shain Gallery and artist Connie Winters opted to send a printed invitation to last week's opening reception. Connie's business manager, Sharon Schwenk, shared with me that the response was terrific:
"Connie loved the Shain Show cards. And so did many other people. They had the biggest show night in a very long time. Their long time bartender told Connie that it was like the old days."
So maybe direct mail isn't dead, after all!