2014 Crisis Assistance Ministry Non-Event Campaign

Crisis Assistance Ministry is in the midst of their 20th annual Non-Event Gala campaign, an innovative fundraiser that invites their supporters to give without engaging the expenses and hassles of a traditional fundraising gala -- no caterers, no entertainment, no wardrobe decisions, no babysitters... No actual event.  Pretty brilliant, I think.

This year, I helped the Crisis campaign team to design branding for the event that evoked the imagery of a fine dining event (the traditional gift of the 20th anniversary is china!), including hand-lettered calligraphy and formal invitation styling.  In addition to printed "invitation", the campaign also included email marketing graphics, magazine ads, and a poster that is displayed at the organization's donation center. It is a great pleasure to work with this fantastic organization on such a creative campaign.

New Branding: NODA YOGA

NODA YOGA is a "small studio with a big heart" dedicated to providing yoga for people of all walks of life.

Working with web developer DeliveryPath, the studio just launched a new website and a new brand. I was pleased to create this new logo and provide design direction on their beautiful new site: www.nodayoga.com.

2014-08-27-NodaYoga-Logo-RBG-square-500.jpg

Business Cards: Pace Development, Quality Lighting Solutions

Business Cards aren't always exciting, but they are essential, and refreshing the design every so often can make a big difference.

I helped Pace Development Group refresh their existing brand and create a new website last year, but we just got around to making new business cards this summer.  I have also been working with electrical supplier Quality Lighting Solutions on some various marketing materials recently, including these business cards.

Crisis Assistance Ministry: Match Challenge Campaign

It is always an honor to work with charitable organizations doing great work for our community. Crisis Assistance Ministry serves Charlotte families facing financial crisis by providing funds for rent and utility bills, as well as other support services.

One of Crisis's annual campaigns, Match Challenge, secures several large matching donors to provide other donors with the opportunity to double their gifts.

I worked with Campaign Manager Allie Kolhbush to create a campaign that included new branding to coordinate with the organization's logo, a fundraising letter, and graphics for email and web. The campaign logo utilized existing branding graphic elements and illustrated the Match concept with several large blocks balancing many smaller units.

Crisis Assistance Ministry: Challenge Match campaign logo

Crisis Assistance Ministry: Challenge Match campaign logo

Email footer: Crisis Assistance Ministry Challenge Match Campaign

Email footer: Crisis Assistance Ministry Challenge Match Campaign

Fundraising Letter: Crisis Assistance Ministry Challenge Match Campaign